function embedAmazonHeaderAd() {
    var params = {
        quality: "high",
        bgcolor: "#FFFFFF",
        allowscriptaccess: "always"
    };

    swfobject.embedSWF(
        "http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fgeneerro-20%2F8009%2F09df72bf-2c12-4871-a891-07e1846c30a3&Operation=GetDisplayTemplate",
        "headerAd",
        "728",
        "90",
        "9.0.0",
        false,
        {},
        params,
        {}
    );
}